Super Bowl commercials will last a little longer, but there will be fewer of them.

Super Bowl LIV, scheduled for Feb. 2, will feature lengthier commercial breaks, according to Sports Business Daily. The NFL and Fox have decided to cut the quantity of ad breaks to four per quarter instead of five.

While there will be fewer breaks, each break will run 30 seconds longer, per the report. The executives in charge of production don’t think viewers will notice the shift. Fox (NASDAQ: FOX) executives…

Boston Biz Journal https://www.bizjournals.com/boston/news/2019/05/07/nfl-fox-alter-commercial-format-for-super-bowl-liv.html?ana=RSS&s=article_search