For any enterprise, building a valuable brand is critical to attract customers or mergers and acquisitions interest, or even raise capital. The process of building a brand must come before building marketing strategies, experts say, and those brands must evolve together with the fast-moving needs of customers.

Boston Biz Journal https://www.bizjournals.com/boston/news/2019/06/12/branding-and-marketing-are-not-the-same-thing-say.html?ana=RSS&s=article_search