Boston Beer Co. has lowered its full-year sales expectations for its Truly hard seltzer brands for the second time in less than two months, saying demand for the canned drinks are well below what it predicted earlier in the year.

The company (NYSE: SAM), which also makes Samuel Adams beer, said Wednesday evening it’s withdrawing its full-year financial guidance for 2021 issued in July during its most recent quarterly earnings, and that it now “expects to incur hard seltzer–related inventory…

Boston Biz Journal https://www.bizjournals.com/boston/news/2021/09/09/boston-beer-once-again-lowers-expectations-for-sal.html?ana=RSS&s=article_search